Hex Code
Color name
RGB
HSL
CMYK
#EB3424
Pomegranate
235, 52, 36
5, 83, 53
0, 78, 85, 8
#A0DDF9
Sail
160, 221, 249
199, 88, 80
36, 11, 0, 2
#9A5A2C
Paarl
154, 90, 44
25, 56, 39
0, 42, 71, 40
Home Bargains, also known as TJ Morris Ltd., is a rapidly growing discount retailer in the UK. Established by Tom Morris over 40 years ago, the company has become one of the largest privately owned companies in the country. With over 500 stores and more than 22,000 employees, Home Bargains is the largest independent grocer in the UK and the biggest employer on Merseyside.
Home Bargains prides itself on selling branded goods at the lowest prices possible. From health and beauty products to household goods, food, toys, and more, they offer a wide range of top-quality, high street brands. What sets Home Bargains apart is their commitment to providing these products at prices that other retailers struggle to match.
With ambitious plans for expansion, Home Bargains aims to grow to 1,000 stores and employ over 40,000 staff in the future. Whether you're looking for everyday essentials or special treats, Home Bargains is your go-to destination for top brands at bottom prices
Brand industry
E-commerce and Shopping
Company type
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Year founded
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Company size
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UK discount variety retail
Branded household goods
Discount grocery retail
Discount health and beauty products
High-street and out-of-town retail stores
How do I download the Home Bargains logo?
The Home Bargains logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Home Bargains' branding look like?
The Home Bargains identity centres on a compact, bold wordmark, commonly set in white against a strong blue field, with the name itself serving as the main graphic device. Its visual language pairs sturdy, straightforward lettering and a bright blue, white and red palette with practical retail imagery and uncluttered, information-led layouts.
What are Home Bargains' brand colors?
The Home Bargains color palette uses the hex codes #EB3424, #A0DDF9 and #9A5A2C.
The Home Bargains name, logos and brand assets are trademarks of Home Bargains and its affiliates. Brandfetch isn't affiliated with or endorsed by Home Bargains. Their use is subject to Home Bargains's brand guidelines.
