Tjugga

TJUGGA® is a children’s sleep and wellbeing brand built around Natbjørnen Tjugga, a gentle character created to make bedtime feel safe, loving and magical. Its website brings together a sleep-focused world for families, featuring a bestselling book series and an award-winning app designed to support children’s bedtime routines. The free Tjugga app is available through the App Store and Google Play.

The online shop offers a range of products inspired by Tjugga, including plush toys, books, posters featuring Tjugga and Sally, children’s room decor, bedding, wall stickers, backpacks and gift cards. Customers can browse the collection online, locate retailers and access information about shipping and returns. The site also provides contact details for customer service, a newsletter and options for business customers, including a B2B shop and information for institutions.

With products and digital content centered on calm, comforting bedtime experiences, TJUGGA® aims to help children and their families enjoy a more reassuring approach to settling down for sleep.