The Music Alliance B.V.
@tma-benelux.com
The Music Alliance (TMA) is a highly dynamic distribution company, in direct contact with over 4500 retailers and luthiers across Europe. TMA started out as a family business in 1979 and has grown to become one of the leading companies in it’s field. A 13,000m2 head office houses a staff of 25, with in-house services like a marketing department, a graphic design department, a photo studio, a video studio, a luthier workshop and an instrument setup/repair center. With more than 160 suppliers from all over the world TMA has firmly positioned itself in the center of the musical instruments industry. Our objectives: Improve overall business performance TMA members are joining together to increase the competitiveness of their independently owned businesses. By pooling buying power we are able to lower the operating costs (e.g. personnel, warehouse, purchase, sales and marketing), to better respond to competition, and to improve our overall business’ performance. Create greater negotiating power Negotiations are based on power, not desire or tactics. By convincing manufacturers we handle the biggest part of Europe, we are more interesting to them. With a coverage of more than 4500 points of sales The Music Alliance is currently the third biggest sales network on the European continent. Adding 15 products weekly The Music Alliance distributes 17,800 products from over 200 leading brands and manufacturers in the musical products industry. By joining the Music alliance you can extend your range of products immediately. An average of 15 new products is added every week. Save money and time We are in contact with over 160 different manufacturers, each TMA partner is only connected with the headquarters which means they will save time negotiating prices and conditions with suppliers. In our central warehouse we buffer stock for the whole of Europe. Each partner receives a shipment weekly.
The Music Alliance B.V.'s Company Logos


The Music Alliance B.V.'s Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#D41117
Crimson
212, 17, 23
358, 85, 45
0, 92, 89, 17
#87A3CA
Polo Blue
135, 163, 202
215, 39, 66
33, 19, 0, 21
#6F0205
Red Oxide
111, 2, 5
358, 96, 22
0, 98, 95, 56
About The Music Alliance B.V.
TMA Benelux | Hedel is a renowned brand that offers a wide range of high-quality musical instruments and accessories. With a focus on stringed instruments, their catalog features an impressive selection of guitars and bass guitars, including electric guitars, resonator guitars, acoustic guitars, and classic guitars. They also offer guitar packs and DIY guitar kits for those looking to personalize their instruments.
In addition to stringed instruments, TMA Benelux | Hedel also provides a variety of amps, effects, pedals, and switches to enhance your musical experience. Whether you need amps for electric or bass guitar, power attenuators, or headphone amps, they have you covered. Their accessories range from bags, cases, and straps to cables, strings, and tuners.
Not limited to guitars, TMA Benelux | Hedel caters to drummers and percussionists with a diverse array of acoustic and electronic drums, percussion instruments, and accessories. From acoustic drum kits and snare drums to bongos, congas, and tambourines, they offer everything you need to create the perfect rhythm. With their commitment to quality and customer satisfaction, TMA Benelux | Hedel is the go-to brand for musicians seeking exceptional instruments and accessories
Company type
Privately Held
Year founded
1979
Company size
11-50 employees
