The World Travel & Tourism Council (WTTC) serves as a vital representative of the global Travel & Tourism sector. Founded over 30 years ago, WTTC boasts a membership network of more than 200 influential CEOs, Chairpersons, and Presidents from the leading companies in the industry. This non-profit organization is dedicated to advocating for the significant economic impact of Travel & Tourism, which supports 319 million jobs and generates 10.4% of the global GDP.

WTTC provides valuable resources, including comprehensive economic research, insights on sustainable practices, and initiatives aimed at enhancing community engagement and environmental responsibility. Their programs, such as the SafeTravels protocols and the Hotel Sustainability Basics initiative, empower businesses to adopt effective sustainability measures while promoting safe travel experiences. Furthermore, WTTC actively engages in dialogues with governments and stakeholders, facilitating knowledge-sharing and crisis management strategies. As a leader in promoting the sector, WTTC champions the importance of responsible tourism, fostering a deeper understanding of its role in today's economy.