Toi-Toys is a leading importer and developer of affordable toys, serving retailers in more than 50 countries. Based in Eindhoven, the company has over 35 years of experience and offers a broad, innovative assortment designed to reflect current trends and meet market needs. Its products combine creativity, quality and product safety with an attractive price-to-quality ratio, helping retail partners build appealing ranges and maintain healthy margins.

Alongside ready-to-order products held in stock, Toi-Toys provides private-label and custom-made services. Retailers can request tailored product designs, colours, branding and packaging, from small adjustments to fully redesigned concepts. The company’s in-house design and product innovation teams also create original toys and complementary packaging, with an emphasis on distinctive, commercially relevant ideas.

To support reliable supply, Toi-Toys operates a central warehouse with more than 24,500 square metres of pallet capacity, enabling delivery to customers worldwide. The company also focuses on reducing inventory and product-safety risks and describes sustainability as an area of ongoing development.