Toldea is a digital platform designed to help local shops and neighborhood businesses attract customers, encourage repeat visits, and manage day-to-day operations. Its mission is to strengthen local commerce with practical technology, without requiring customers to download an app to collect rewards. Businesses can create digital stamp cards, set rewards and VIP levels, and offer automatic cashback that customers can use on future purchases. Toldea also lists participating businesses on a searchable map, helping nearby customers discover them.

The platform’s tools include online product catalogues, offers, customer orders routed through WhatsApp, push notifications, and customer profiles with purchase and loyalty activity. Its intelligent point-of-sale system combines checkout, inventory, invoicing, staff time tracking, and loyalty features, and can operate offline. Toldea offers a free plan with a business profile and basic loyalty tools, alongside paid plans for catalogues and orders or expanded POS and management capabilities. Customers can use the Toldea app to explore businesses, view offers, and manage cashback and rewards.