TOLEM is a French watchmaking brand founded in Paris in 2024, built around the meeting of two family legacies: industrial engineering and fine jewellery. The brand designs its watches in Paris and assembles and inspects them at its workshop in Besançon, France, combining French watchmaking expertise with components sourced internationally. Its first collection, the TLM-01, is an automatic wristwatch offered with black, light grey gradient or yellow gradient dials.

Each model features a 41 mm stainless-steel case designed to wear like a 39 mm watch, a scratch-resistant sapphire crystal, and a Miyota 82S5 movement with a 42-hour power reserve. The watch is water-resistant to 100 metres and has a hardened bezel treatment intended to improve scratch resistance. TOLEM’s initial release is planned as a limited edition of 300 numbered pieces, with launch access and early pricing offered through Kickstarter.

The brand also provides a two-year warranty covering manufacturing and assembly defects under normal use, with delivery estimated four to six months after the campaign