Unclaimed brand
Welcome to Singapore’s Best Rewards Club Ever! yuu brings together all the brands you love into one universal app and helps you earn every time you shop.
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Hex Code
Color name
RGB
HSL
CMYK
#307FE2
Royal Blue
48, 127, 226
213, 75, 54
79, 44, 0, 11
#FAE18C
Sweet Corn
250, 225, 140
46, 92, 76
0, 10, 44, 2
#444444
Tundora
68, 68, 68
0, 0, 27
0, 0, 0, 73
Members can collect yuu Points at more than 1,000 locations by scanning their yuu ID at checkout, with partner brands spanning groceries, personal care, food delivery, transport and attractions. Featured partners include foodpanda, Gojek, Cold Storage, CS Fresh, Giant, Guardian, 7-Eleven and Mandai Wildlife Reserve.
The yuu app offers ways to boost points, including through selected DBS/POSB cards and special Boosters. Members can redeem points to offset purchases or exchange them for rewards, and the programme also promotes travel rewards. The DBS yuu Card can earn up to 36 times points at yuu partners, while the PAssion POSB Debit Card can earn up to 18 times points at participating brands, subject to the programme’s terms. yuu provides how-to videos and information about its partners, earning and redemption options, and card linking. Its service is designed to make routine purchases more rewarding through a single digital membership.
Brand industry
E-commerce and Shopping
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Year founded
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Singapore multi-partner loyalty programme
Retail rewards points
DBS and POSB card-linked rewards
Grocery and pharmacy loyalty
Travel-miles rewards conversion