Top 100 Most Loved Brands by Women in Kenya is a groundbreaking study that provides valuable insights into the preferences, aspirations, challenges, and brand preferences of women consumers in Kenya. This annual study, conducted in collaboration with IPSOS, aims to understand what influences women to make purchasing decisions and highlights the significant role women play in driving the economy. The study covers a comprehensive scope of women consumers, examining their demographics, psychographics, and behavioral profiles.

It explores factors such as age, socioeconomic background, occupation, education, dreams and aspirations, worries and fears, and media habits. One of the key findings of the study is that women influence a staggering 97% of purchase decisions. They are not just consumers but also influencers and decision makers.

Brands can leverage this purchasing power by better understanding and catering to women's needs. The study also sheds light on the importance of gender inclusive policies, women's entrepreneurship, and financial inclusion. It emphasizes the need to empower women through economic and social inclusion, creating equal opportunities, and improving competitiveness and growth.

Overall, the Top 100 Most Loved Brands study is a powerful tool for brands and policymakers alike, providing invaluable insights into the preferences and needs of women consumers in Kenya