Beijing Top Eternity Sports Culture Development Co., Ltd., known as Wan Kun Sports, is dedicated to promoting hiking as a cornerstone of a healthy fitness culture. Established as part of the Baoxun Company Group in 2005, Wan Kun Sports quickly gained recognition for its expertise in organizing city hiking events in collaboration with government entities. The brand has grown substantially, launching its signature initiative, “Walking the World,” and operating the Beijing International Mountain Hiking Festival, a leading event certified by the International Hiking Federation.

Over the past 18 years, Wan Kun Sports has committed to the standardization and professionalization of hiking activities, forming alliances with various organizations across cities including Dalian, Hong Kong, and others. In line with China's Belt and Road Initiative, the company actively engages in international hiking collaborations, expanding its influence across 27 countries and 31 cities worldwide. Their innovative O2O model combines large-scale offline events with digital engagement, bolstered by advanced information management systems, ensuring a holistic approach to promoting hiking culture and enhancing brand visibility.