Toppik is a hair-fibre brand whose original products have been available since 1981. In Italy, GWE International has served as the exclusive importer and distributor since 2002. Toppik’s main product is a temporary cosmetic powder made from natural Merino wool keratin fibres, designed to cling to existing hair and make fine or thinning areas look fuller within seconds.

The fibres come in nine blendable shades and three sizes, and are intended to resist wind, rain and perspiration while washing out with shampoo. The range also includes a spray applicator for precise placement along parts and hairlines, a fixing spray for extra hold, a precision comb for shaping the front hairline, and a starter kit. Customers can use an online colour test to get a shade recommendation based on their hair’s tone and highlights.

Products are presented for concerns including diffuse thinning, a visible part, regrowth between colour treatments, and reduced density at the crown