Torres Consulting

Torres Hospitality Consulting is an international tourism and hotel consultancy led by Pablo Torres, focused on helping hospitality businesses improve profitability and guest satisfaction. The firm specializes in ancillary revenue and has implemented more than 300 hotel revenue optimization projects, trained over 4,000 professionals in 30 countries, and delivered more than 10,000 hours of consulting.

Its services include the Upcillary™ program, ancillary revenue assessment, hotel digitalization, revenue management, strategic consulting, and support for project and process optimization. The company also helps hotels develop high-performing teams through training in consultative and suggestive selling, workshops, academic programs, conferences, and events. Its resources include newsletters, practical guides, case studies, and the book Domina ancillary revenue hotelero, which presents tactics and examples for hotels, bars, restaurants, and spas.

A highlighted client result is Port Hotels’ 324% increase in ancillary revenue after implementing Upcillary at Hotel Port Alicante City & Beach, with the program now expanding across the chain. Torres Hospitality Consulting also provides strategic development, processes, and training for customer communication teams.