Tortuga Financial is a wealth management and financial planning firm based in Boca Raton, Florida. Founded by Mike Maynes, CFP®, the firm serves high-net-worth and ultra-high-net-worth individuals and households, including executives and professionals in fields such as law, healthcare, and aviation. It primarily works with clients in Palm Beach, Broward, Miami-Dade, and Monroe counties, while also serving select clients nationwide.

The firm’s relationship-based approach emphasizes fiduciary-level advice, confidentiality, transparency, and long-term planning. Its central process, the Checklist Formula®, has been developed and refined since 1999 to help clients connect the different parts of their financial lives and plan for a work-optional lifestyle. Tortuga Financial offers wealth management, risk management, and estate planning services, helping clients pursue goals such as growing and preserving wealth, preparing for retirement, and creating a financial legacy. The firm also provides educational resources, including client handouts, articles, calculators, videos, and tax and retirement materials. Its guidance is intended to help clients make informed decisions and gain clarity as their financial needs evolve through different stages of life.