Touken Ranbu STORE is the official online shop for the Touken Ranbu ONLINE POP UP STORE, offering fans a convenient way to browse and purchase character merchandise. Its selection includes popular staple items alongside new products and goods available for advance sale. Shoppers can explore the catalog by product category or by character, with characters organized across sword types such as tantō, wakizashi, katana, and tachi.

The range features acrylic products, including character stand sets, as well as clear files, A4 tapestries, bromide photographs, and collectible square tin badges. Many items showcase the characters in their light-attire designs, while bromides include kneeling-pose artwork. The store lists merchandise for a wide cast of Touken Ranbu characters, making it easy to find items associated with particular favorites. Customers can view product details and add items to a shopping cart through the site. The shop also provides announcements and a usage guide with frequently asked questions, including updates about made-to-order products and changes to reservation periods.