Tourism and Events Northern Territory (NT) is a government initiative established in December 2025, dedicated to promoting the Northern Territory as a vibrant destination for tourists and residents alike. Operating under the Northern Territory Government's Department of Tourism and Hospitality, the organization works to enhance the visitor economy through strategic marketing and infrastructure development.

Tourism and Events NT actively markets the unique appeal of the Northern Territory, showcasing its breathtaking landscapes from the tropical beauty of the Top End to the iconic Outback of the Red Centre. They aim to foster sustainable growth in the tourism sector and advise government officials on tourism-related matters. By coordinating a variety of events, including music festivals and cultural exhibitions, the organization attracts visitors and encourages them to immerse themselves in local experiences.

Their marketing campaigns highlight easy access, diverse adventures, and award-winning events that inspire travelers to not only visit but also stay longer, contributing to the overall vibrancy of the Territory.