Tourism Nova Scotia

Tourism Nova Scotia is a division of the Nova Scotia Department of Communities, Culture, Tourism and Heritage. It works with communities and tourism businesses to attract visitors to the province and increase tourism revenues. Its support includes developing tourism experiences and industry sectors, business coaching, marketing, and visitor services. The organization provides research and insights, including visitor information, tourism indicators, accommodation occupancy reporting, and industry reports, to help partners understand the market and make informed decisions.

Tourism Nova Scotia also offers programs and practical resources to help businesses start, grow, and promote their services. These include travel-trade development, marketing programs, digital assistance, webinars, toolkits, and guidance on accessibility, climate adaptation, and operating accommodations. Through DigiPort, delivered in partnership with Digital Nova Scotia, businesses can access digital-marketing advice, learning materials, and qualified service providers. The organization connects tourism operators with travel media, tour operators, and travel agents, and offers maps and promotional resources. It is committed to advancing equity, diversity, inclusion, and accessibility, and supports partners who share that commitment.