Tourism UAE is an online directory and promotion platform connecting travellers with accommodation and tourism businesses across the United Arab Emirates. Visitors can explore listings by city, region, district, and category, with options including hotels, apartments, resorts, suites, villas, holiday homes, and vacation homes. The site features destinations such as Dubai, Abu Dhabi, Sharjah, Ajman, Fujairah, and Ras Al Khaimah, alongside property listings and travel-related news.

For business owners, Tourism UAE provides tools designed to encourage direct contact and bookings. A business can create or claim a listing and, with a subscription, receive customer calls, email enquiries, website visits, and booking requests. Listings can include prompts for travellers to call, email, visit a booking channel or website, and learn more about a product or service. Tourism UAE also uses geolocation data to distribute business content across tourism and attraction partner websites, helping listings appear in more places where travellers search.