BNP Paribas Primrose is a prestigious brand that organizes an annual tennis tournament known as the Primrose Tournament. With a history dating back to the 1890s, the tournament has grown to become one of the top events in the ATP Challenger Tour. In 2023, the tournament will reach its peak as it becomes an ATP Challenger 175, the highest category in the Challenger Tour.

The tournament offers a unique experience for tennis enthusiasts, with over 40 players from the top 100 in the world competing on the clay courts of the renowned Villa Primrose. Beyond the matches, attendees can enjoy a week filled with various activities, including animations, conferences, and evening events. BNP Paribas Primrose takes pride in its partnerships, with over 300 sponsors and 30,000 visitors supporting the event each year.

The brand also emphasizes its commitment to the players, offering increased prize money and ATP ranking points. With its prime position in the international calendar before Roland Garros, the Primrose Tournament attracts some of the biggest names in the tennis world. Reserve your tickets now and join BNP Paribas Primrose to witness the thrilling matches and experience unforgettable moments