Tourism Regulatory Authority (TRA) is a key player in Kenya's tourism sector, established under the Tourism Act No.28 of 2011. TRA's mission is to develop a dynamic, competitive, and sustainable tourism environment, ensuring quality service delivery. The core values of TRA guide its regulatory activities, focusing on licensing and standardization.

TRA regulates various classes of tourism activities, including hotels, restaurants, safari operators, and entertainment facilities. They enforce legal provisions for licensing, inspections, and renewals to maintain high industry standards. Through partnerships with stakeholders, TRA develops guidelines, implements quality assurance measures, and monitors tourism services for continuous improvement.

The Board of Directors oversees TRA's operations, ensuring compliance with the Tourism Act and promoting sustainable tourism practices. The directorates within TRA focus on standards and quality assurance, compliance, and corporate support services to enhance professionalism and service excellence in the tourism sector. Join TRA in shaping Kenya's tourism landscape as an attractive and quality destination.