Trackadero

Trackadero is a pioneering brand dedicated to transforming destination marketing through data-driven insights. With a focus on empowering destinations, Trackadero harnesses geolocation data to attract and track visitor behavior, ensuring that destination marketing organizations (DMOs) can run effective campaigns and optimize ad delivery.

At the heart of Trackadero's offerings is its robust platform, which includes Flowave—a powerful visitation tracker that measures the impact of campaigns by capturing real-world visitor behaviors. The platform’s WIM DSP enables real-time tailored ad delivery across various formats, including display, video, and interactive ads, engaging audiences precisely when they are most receptive.

Trackadero's advanced data processing tool, SherlockEye, leverages artificial intelligence to analyze extensive data signals, creating detailed user travel histories and forecasting campaign performance. By capturing over 1 billion traveler movements annually, Trackadero ensures that each data point transforms into actionable insights, enabling clients to optimize spending and effectively attribute visits to their marketing strategies. With Trackadero, the world of destination marketing is truly in motion.