TrackBee is a marketing analytics and tracking platform built for Shopify brands seeking to improve advertising performance and customer engagement. Its server-side tracking captures store events that browser pixels may miss because of ad blockers, iOS restrictions, or consent banners. TrackBee enriches those events with first-party data, connects activity across sessions and devices, and sends conversion information to platforms such as Meta, Google Ads, TikTok, Pinterest, Snapchat, and Klaviyo. The company says setup requires no code or developer and can be completed in minutes.

TrackBee also offers Insights, which lets users explore performance data across connected advertising channels through Claude or ChatGPT, and TrackBee Mobile, a phone-friendly dashboard. For email marketing, its tracking tools help identify shoppers and sessions that standard integrations may not capture, supporting more effective Klaviyo flows. The service integrates with more than 19 platforms, including Google Analytics 4, Microsoft Ads, Calendly, and Funnelish. TrackBee offers a free trial, demos, case studies, support resources, and partner programs.