TrackFather is a marketing attribution platform that connects Meta Ads, landing pages, and Telegram to help businesses track campaigns and understand how advertising leads to conversions. Designed for teams that send ad traffic directly to Telegram, the platform follows each lead from the original advertisement through the funnel to FTD, then sends conversion data back to the advertising Pixel through the Conversions API (CAPI). This gives marketers a clearer view of campaign performance and supports more informed optimization.

TrackFather offers campaign tracking, funnel analytics, automated messaging, and real-time analytics. The company says its platform provides full-funnel tracking and can reduce the cost per qualified lead by up to 60%. It also highlights a setup time of approximately 15 minutes. These features are intended to help users identify qualified leads, assess return on investment, and improve campaign results. TrackFather offers a seven-day free trial, with the option to cancel at any time. The website also provides pricing information, frequently asked questions, account access, and an option to get started.