TracknTrail App

Track’n Trail is an outdoor technology brand focused on helping hunters locate and recover game efficiently and responsibly. Its mobile app uses patent-pending machine-vision technology to detect blood and generate alerts, making trails easier to see by muting ground colors and highlighting detected blood in a selectable color. Users can save waypoint markers and access improved detection features designed to perform better on darker or drier blood and mixed terrain.

The app also includes hunting-focused maps with land parcel data for all 50 states, waypoint display, terrain assessment, 2D and 3D views, escape routes, and weather information. Its dashboard offers hourly conditions, a nine-day forecast, wind, temperature, precipitation, and solar and lunar data to support planning. For learning and ethical recovery, Track’n Trail provides training on animal anatomy, shot geometry, and recovery tools and techniques. The app subscription is listed at $49.99 per year. The brand also offers companion hardware, described as a white LED flashlight and foldable rig for aligning a phone during nighttime tracking; the phone is not included, and the hardware is marked as coming soon.