Trakt

Trakt is a lead-tracking and revenue-attribution platform that helps businesses understand where website enquiries come from and which ones become customers. It connects leads to the page, advertisement, campaign, affiliate, or link that brought them in, giving marketing and sales teams a clearer view of performance beyond clicks and form submissions.

The platform works with existing website forms and brings captured contacts into a pipeline with their source information attached. Businesses can create tagged campaign links, track affiliate partners and associated revenue, and build link-in-bio pages for team members so contacts from different platforms are organized in one place. Trakt also reports closed revenue by source and campaign to help users assess advertising return.

Its features include attribution, lead capture, campaign tagging, pipeline management, site and link-in-bio tools, affiliate tracking, and integrations with other business tools. Trakt offers resources such as a tracking link builder, QR code generator, guides, and articles. Users can start for free or book a setup call for assistance installing the tracking tag on their website.