Transact Pro is a leading brand in the field of web analytics, offering a comprehensive range of products and services. With Yandex. Metrica as its flagship solution, Transact Pro provides free, all-round web analytics that includes session replay, heat maps, form analytics, and advanced reporting tools.

By utilizing these features, businesses can gain valuable insights into their website traffic, audience behavior, and performance. Transact Pro collects data through cookies and its own server data logs, which provide valuable statistics for site optimization. This non-personally identifiable information helps in website design and technical improvements while also allowing businesses to provide tailored content to their users.

Additionally, Transact Pro uses depersonalized statistics to analyze site usage trends, develop new products, and gauge the effectiveness of marketing communications. Regarding user privacy, Transact Pro follows strict rules and policies. Non-personally identifiable data collected via cookies is used solely by Transact Pro and its affiliated domains.

As for personally identifiable information (PII), it is securely stored in CRM systems within Transact Pro's distributed data centers across Europe. Access to this data is limited to authorized employees, who treat it with the utmost confidentiality. Transact Pro empowers businesses to make data-driven decisions, enhance user experiences, and improve overall website performance.

Whether you need to understand your traffic, analyze audience behavior, or optimize performance, Transact Pro's web analytics solutions have got you covered