TraqR is a tracking and analytics platform for advertisers, digital businesses, and e-commerce companies. It helps users send conversion events to Meta Ads and Google Ads with greater accuracy, privacy, and control over their data. From a central dashboard, customers can monitor sales, advertising costs, profit, return on ad spend, campaign performance, and the customer journey from first visit to purchase.

The platform offers live event monitoring, visitor histories, customizable attribution windows of up to 90 days, and intelligent rules for pausing or scaling campaigns based on actual sales. Users can also manage campaign budgets and track different offers, subscriptions, and recurring payments. Installation is guided: create a project, add a line of code to a website, and connect checkout webhooks. TraqR provides native integrations with several digital checkout providers, as well as Meta Ads and Google Ads; it also supports Shopify and Yampi for e-commerce. Monthly plans cater to infoproduct businesses, online stores, and agencies, with different project and event limits. WhatsApp support is included across listed plans.