Shintea, presented as Vua Trà Tân Cương, is a tea brand operated by Thai Nguyen Agricultural Products Joint Stock Company. Based in Tân Cương, Thái Nguyên, the company focuses on bringing authentic Tân Cương tea to consumers and preserving Vietnamese tea culture. It says its tea buds are produced using natural-oriented methods and VietGAP and organic standards. The brand highlights dry leaves that are small, tightly curled and fragrant, with a balanced taste moving from bitterness and astringency to a lingering sweetness.

Its range includes traditional Thái Nguyên teas, premium Trà Đinh, Tôm Nõn, Trung Du tea, and Ngũ Trà varieties such as jasmine, lotus and Mộc trà. Products are available in gift sets and convenient formats, including tea bags and cup filters. Shintea also sells tea-based goods such as green tea wine, beer, sweets, and bath and hair products, alongside selected export specialties including dried noodles, phở and rice vermicelli.