Trend

Trend is a custom content creation platform that connects brands with a curated network of vetted photographers, videographers, and content creators. Its service helps businesses produce user-generated content designed to support marketing and sales across social media, websites, advertising, and retail channels.

Brands can commission custom videos, including product demonstrations, testimonials, and unboxing content, as well as product, lifestyle, and portrait photography. Projects can be tailored to a brand’s vision, with creators producing content in requested settings. Trend offers access to diverse creators and allows brands to review applications and work with multiple creators without negotiating individual rates. The company states that brands receive full licensing and distribution rights to content created through the platform.

Trend presents a straightforward project-based approach: brands create a brief, connect with suitable creators, and commission original photos or videos, with no subscriptions or platform fees. Its content is intended for channels such as TikTok, Facebook, Instagram, YouTube, and Amazon. Trend also offers enterprise options and resources for creators, alongside sales consultations and customer support.