Trend Ethnography is a brand that specializes in research and understanding people's motivations and hidden incentives behind their decisions. With a focus on ethnographic methods, they provide unique insights into consumption habits and relationships with brands. By observing and spending valuable time with customers, they go beyond traditional data collection to gain a better understanding of their explanations.

Driven by a passion for new research proposals and techniques, Trend Ethnography seeks challenges every day, whether it's on buses, streets, malls, or in people's houses. They aim to uncover hidden needs and believe their efforts can lead to innovative improvements for products and services in a company's portfolio.

Ethnography, their primary methodology, not only involves different data collection methods but also focuses on analyzing contextualized results. It is an art and a science that delves into people's beliefs, rituals, and habits. Through ethnographic research, they can identify needs that people may be unaware of and deliver results in various forms, such as reports, films, artifacts, or even theater scripts.

To stay updated on market research trends and their case studies, subscribe to Trend Ethnography's newsletter. Based in Bucharest, their registered trademark is Vira People SRL, and they can be found at 13 Stelea Spatarul street, Manasia Hub.