Treslúce Beauty is a brand that embraces cultura, community, and color. They celebrate Latinx heritage and culture by creating high-performance, vegan-friendly beauty products that deliver stunning artistry. Their formulations are conscious and cruelty-free, and they strive to use recyclable, reusable packaging whenever possible.

Treslúce Beauty infuses their products and packaging with Latinx sourced ingredients and art, honoring the unique beauty within every individual. The brand was founded by Becky G, a global artist, actress, activist, and beauty maven. Growing up, Becky was encouraged to express her creativity through makeup, and she soon became skilled at doing her own glam.

Becoming the youngest CoverGirl spokesperson at age 15, Becky became a representation of Latinx beauty for new generations. Now, as a beauty entrepreneur, she uses her knowledge and love of makeup to create a brand that celebrates her culture and keeps the Latinx community at the forefront. Treslúce Beauty is passionate about being authentic, community-positive, and fostering fearless expression.

Their products are thoughtfully formulated, cruelty-free, and infused with Latinx art and ingredients sourced from Mexico and Latin America. Join Treslúce Beauty in embracing your beauty heritage and expressing yourself boldly and brightly