With their agile, open, and scalable approach, trica aims to revolutionize the private market and make it work for all stakeholders. Derived from the Sanskrit word trikon, meaning triangle, trica represents change and strength. As a unified technology solution, trica provides a seamless platform for managing equity and conducting transactions.

It is backed by LetsVenture, India's most active and trusted online investment platform for early-stage startups. With a strong focus on building digital infrastructure for India's growing startup ecosystem, LetsVenture has created a portfolio worth $8 billion and raised $100 million in funds. Since then, they have released their equity management product, MyStartupEquity, in 2019, followed by a growth stage equity transactions platform in 2020.

At trica, the team, led by visionary leaders such as the co-founder and CEO Shanti, is driven by a deep understanding and empathy for all private market players. They are committed to making complex tasks easy, offering an open-source ESOP policy, guides for founders, HR, and finance heads, and a supportive community. Join trica's mission to transform the private market and unlock the potential of your equity.

Subscribe to their newsletter, explore their resources, and connect with a team that prioritizes your growth. With trica, managing equity has never been simpler