Trig's Grocery Stores is a beloved brand that has been serving the Northern Wisconsin communities for over five decades. What sets Trig's apart is their commitment to personalized service and dedication to each unique community they serve. Founded by Trygve (Trig) and Tula Solberg in 1971, Trig's has grown from a single small store in Land O'Lakes to a collection of grocery stores in Rhinelander, Minocqua, Eagle River, and Tomahawk.

At Trig's, you'll find everything you need in one convenient location. Their extensive deli offers a variety of options, including Sushi With Gusto and Fresh & Fast chef-inspired, prepped and ready-to-cook meals. They also have a full-service meat counter, Cellar 70 Wine and Spirits, and a Healthmart pharmacy for all your health needs.

As a testament to their excellence, Trig Solberg was honored with the prestigious Thomas K. Zaucha Entrepreneurial Excellence Award by The National Grocers Association in 2019. This award recognizes Trig's persistence, vision, and creative entrepreneurship in serving their communities.

Trig's is part of the larger T. A. Solberg Company, Inc., which operates multiple businesses in the Northwoods of Wisconsin.

With a diverse range of offerings, including Trig's Village Market, fuel and convenience stores, a trucking facility, a recycling center, and more, T. A. Solberg Company is dedicated to providing exceptional service throughout the region.

Whether you're looking for quality products, delicious meals, or friendly service, Trig's is the brand for you. Experience the Trig's difference and discover why they have been trusted by the Northern Wisconsin communities for over 50 years