Trek is a bicycle brand founded in 1976 in Waterloo, Wisconsin, with a mission to help more people ride and contribute to a better world. It offers bikes for a wide range of riders and uses, including road, mountain, gravel, city, hybrid, electric and kids’ models. Its lineup also includes Electra bikes, apparel, cycling equipment, parts and accessories, with select bikes and gear available through online shopping and local retailers.

Trek promotes products such as the Domane all-road bike and Borrego+ fat-tire electric bike, alongside options for everyday riding, challenging terrain and longer journeys. Customers can use the bike finder and online buying guidance to explore choices, and access product support, sizing and fit guides, manuals, safety information and bike assembly resources.

The brand also highlights a 30-day unconditional guarantee, a lifetime warranty on Trek frames while owned by the customer, and service through a network of more than 6,000 retailers worldwide.