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Hex Code
Color name
RGB
HSL
CMYK
#E59B11
Gamboge
229, 155, 17
39, 86, 48
0, 32, 93, 10
#F1FF93
Jonquil
241, 255, 147
68, 100, 79
5, 0, 42, 0
#770101
Japanese Maple
119, 1, 1
0, 98, 24
0, 99, 99, 53
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, effectively bridging the region through its advanced technology, robust logistics, and secure payment solutions. Operating in six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—Lazada has cultivated the largest selection of brands and sellers, with an ambitious goal to serve 300 million customers by 2030.
As the regional flagship of Alibaba Group since 2016, Lazada integrates cutting-edge technology to enhance the shopping experience. Its LazMall, launched in 2018, is the largest virtual mall in Southeast Asia, offering guaranteed product authenticity, swift delivery, and a flexible return policy. The Lazada Marketplace empowers merchants across diverse categories, from health and beauty to electronics, providing them with the tools and analytics needed to thrive in the competitive landscape.
Furthermore, Lazada’s cross-border capabilities enable Southeast Asian brands to reach global consumers, supported by Alibaba’s logistics network, ensuring efficient deliveries within seven days. With a commitment to innovation and customer satisfaction, Lazada is redefining retail across Southeast Asia.
Brand industry
E-commerce and Shopping
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