Its approach connects in-app achievements with advertising: when players reach a meaningful milestone, they unlock an offer with real-world value, which they can choose to claim. Publishers earn incremental ad revenue, advertisers present offers to engaged audiences, and players receive rewards rather than encountering a conventional disruptive ad.

The company positions its ads as a way to support player loyalty and enhance the user experience. trofēo offers services for publishers and advertisers, along with an API and custom implementation proposals for integrating the experience into apps and games. Its platform is used across more than 10 countries and features offers from over 300 brands. The company reports more than 3 million victories achieved and a 20% user conversion rate. By linking rewards to progress within a product, trofēo aims to create value for players, developers, and advertising partners while helping publishers grow monetization revenue.