Troko

Troko is a personal finance app designed to help people find everyday savings without spreadsheets or complicated budgeting. It identifies wasteful spending and recommends practical cuts, focusing on expenses users can reduce without giving up what matters. The app can flag overlooked costs such as hidden subscriptions and bank fees, suggest ways to optimize recurring expenses, and provide price comparisons to show when a product costs more than average.

Getting started involves answering a few questions and connecting preferred financial sources. Troko then highlights potential savings, prioritizes actions by their expected benefit, and helps users track progress month by month with simple goals and friendly reminders. The service is intended to make managing personal finances more accessible and straightforward.

Troko plans to offer a free launch plan with its main recommendations, alongside a Pro plan with additional features. Bank account connection is required for automated analysis. The company says it uses encryption in transit, collects only the minimum necessary data, and does not sell user data.