Troquel AI is an Argentina-made creative platform designed for ecommerce teams and brands. It brings image, video, audio, and advertising research tools together in one workspace, helping users move from product references and creative ideas to generated campaign assets. The platform offers access to 43 AI models, including tools for product images, short-form video, native-audio generation, voice, and editing.

Users can create packshots, static ads, scenes, user-generated-content-style videos, and narration, then review creative or research competitors’ ads. Troquel’s Operator lets users describe a task in words and run generators, while Canvas connects references, assistants, and tools in a visual workflow. Its MCP integration also enables generation, analysis, and creative scoring from compatible AI assistants.

Pricing is based on pay-per-generation credits, with the cost displayed before a generation runs; credits are priced at one cent each and do not expire. The platform also provides model details, saved research, prompts, and a partner referral program