Leland’s Lures is a fishing tackle brand and online retailer known for its Trout Magnet and Crappie Magnet products. Its range is designed for anglers pursuing trout, crappie, bluegill, shellcracker, sunfish, and other panfish. The store offers soft-plastic lures, jig heads, kits, crankbaits, hair jigs, underspin-style options, floats, fishing line, and related tackle. Product collections include Trout Magnet, Crappie Magnet, Eye Hole, Pop-Eye Jigs, and Panfish Magnet, with options such as tungsten jig heads and lead-free Trout Magnet jig heads. Customers can also shop for rods, reels, apparel, fishing accessories, bundles, and hook pads.

Beyond selling tackle, Leland’s Lures provides fishing tips and instructional videos to help customers learn how to use its products and improve their fishing. Its educational content covers species-specific techniques, lure selection, and where to fish for trout, crappie, and panfish. The website also features new products, promotions, and a newsletter for news, special offers, and product updates.