Trovare Tuscany

Trovare Tuscany is a hospitality and travel brand dedicated to helping visitors experience Tuscany like locals. Its name means “discover,” reflecting its focus on the region’s landscapes, history, food, wine and hidden treasures. The team welcomes guests with a personal approach, aiming to create memorable experiences and connections.

Accommodation options include bed and breakfast stays, self-contained apartments and luxury villas, with locations convenient to destinations such as Pisa, Viareggio and Lucca. Guests can also explore Vicopisano and local life with hosts Jonathon Hunter and Massimo Lenzi, a Tuscan local and guide.

Trovare Tuscany offers guided tours led by its hosts and a qualified guide, as well as ready-made itineraries or tours designed with guests. Its experiences include Tuscan cooking with a local grandmother, food and wine tastings, vineyard and winery visits, and excursions to markets, producers, bakeries, truffle-hunting locations and other regional food destinations. The brand describes itself as pet-friendly, and its three mascots help welcome visitors and their furry companions.