Trua Senior Living Locators helps older adults and their families find senior living arrangements suited to individual care needs, preferences, and budgets. The organization focuses on making a potentially stressful transition easier by offering informed, compassionate guidance and helping families understand their options. Its services are free to clients.

Founded by Matt Staley, a physical therapist with more than 20 years of experience and a Geriatric Certified Specialist, Trua draws on his background working with older adults and assisted living communities. Support begins with a one-on-one consultation and a comprehensive assessment to identify the level of care a person may need. Trua then recommends suitable assisted living, independent living, or memory care communities and arranges personalized tours.

The organization also connects families with resources that can support a smoother move, including elder law attorneys, senior moving specialists, veteran benefits assistance, financial planners, and home health care agencies. Trua serves families across numerous locations in the United States and aims to provide clear information so clients can feel comfortable with the community they choose.