True Data is a Japanese big data platform specializing in consumer purchasing information, including ID-POS data at a scale of approximately 60 million people. The company combines data, technology, and practical expertise to help businesses understand purchasing behavior and make more informed decisions. Its stated ambition is to support business growth while contributing to a society where people can live well regardless of region or scale.

True Data offers solutions for consumer goods manufacturers and retailers, as well as services for broader industries. Its products include tools for analyzing nationwide ID-POS data, cloud-based services with simple operation, and dashboards that help retailers examine purchasing by product and store. The company also provides POS and ID-POS analysis, support for making effective use of in-house data, and data utilization education. For businesses seeking to improve customer loyalty, promotional performance, or product assortments, True Data offers AI solutions tailored to those goals. Its platform and services are designed to make purchasing insights more accessible and useful across business planning, marketing, and retail operations.