True Fit
@truefit.com
Digital fit & sizing intelligence trusted by 29,000+ brands. Boost conversion, grow revenue & reduce fit-related returns for apparel & footwear retailers.
True Fit's Company Logos
True Fit's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#D31145
Crimson
211, 17, 69
344, 85, 45
0, 92, 67, 17
#A9E0E5
Powder Blue
169, 224, 229
185, 54, 78
26, 2, 0, 10
#272932
Charade
39, 41, 50
229, 12, 17
22, 18, 0, 80
About True Fit
True Fit is the retail industry's premier digital fitting room solution, providing shoppers with an AI-driven size advisor for apparel and footwear. With True Fit, shoppers can find the perfect fit, reducing the need for returns and ensuring customer satisfaction. By utilizing AI technology and feedback from shoppers, True Fit helps retailers optimize the customer experience and increase conversions.
Whether you're a large brand or a small boutique, True Fit can help you convert more customers and reduce inventory. With True Fit's industry-leading digital fit platform, retailers can offer personalized fit guidance, powered by both shoppers and AI. This innovative solution has already proven successful, with brands like Russell Athletic experiencing a decline in fit and size issues after just three months of implementing True Fit.
True Fit has partnered with thousands of brands, including FatFace, Lululemon, PacSun, and JCPenney, helping them drive shopper engagement, increase revenue, and build customer loyalty. With over 82 million consumers and millions of active members, True Fit is the go-to platform for finding the right fit for shoppers worldwide. Trust True Fit to enhance your customer experience and boost your bottom line
Company type
Privately Held
Year founded
2009
Company size
51-200 employees
Related Brands
Tags
Fit and sizing intelligence
Apparel and footwear returns analytics
AI shopping agents
Product detail page fit guidance
Fashion Genome dataset
