Unclaimed brand
The truefuels variety of science-backed energy gel with electrolytes delivers precise hydration and sustained energy, supporting you through training, competition and recovery.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#1032CF
Persian Blue
16, 50, 207
229, 86, 44
92, 76, 0, 19
#141414
Cod Gray
20, 20, 20
0, 0, 8
0, 0, 0, 92
#5B72DE
Havelock Blue
91, 114, 222
229, 66, 61
59, 49, 0, 13
Co-founded by double Olympic gold medallist Alistair Brownlee, the company develops products intended to help people manage energy availability, hydration balance and heat during training and competition. Its range is designed to be used as a coordinated system or selected to suit the demands of a particular session.
Energy Gels provide 40 grams of carbohydrates per gel in a 1:1 glucose-to-fructose ratio, with electrolytes and low- or high-salt options. Electrolyte products are sugar-free and supply sodium, potassium and magnesium to support hydration before, during or after exercise. CoreCtrl is an eight-day sachet protocol created for heat management in demanding conditions. Customers can also choose bundles combining gels, electrolytes and CoreCtrl.
Beyond products, truefuels offers research and science content, information about university and athlete partners, and a personalised fuelling protocol based on race distance, conditions and target time. Its approach draws on laboratory work, elite athletes and partner trials, with an emphasis on practical performance support.
Brand industry
Sports
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
