Unclaimed brand
Free loadboard with 100,000+ loads from hundreds of brokers, unlimited searches, load recommendations, and more. No credit card needed.
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Hex Code
Color name
RGB
HSL
CMYK
#7C25FF
Electric Violet
124, 37, 255
264, 100, 57
51, 85, 0, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#131C7A
Deep Koamaru
19, 28, 122
235, 73, 28
84, 77, 0, 52
TrueNorth is a freight technology platform designed to help carriers find and book loads more efficiently. Its free loadboard provides access to more than 100,000 loads from hundreds of brokers, with unlimited searches and load recommendations. Carriers can set up their operation and preferred lanes, choose the types of equipment they run, and receive real-time notifications when matching freight becomes available. They can then contact brokers by phone or email, or book through the web platform.
TrueNorth offers a streamlined setup that takes about two minutes, and carriers can search for loads around the clock using its desktop platform or mobile app. The company also promotes an AI Dispatcher to help carriers find suitable freight. The loadboard is free to use and does not require a credit card. Beyond carrier tools, TrueNorth connects vetted carriers with brokers and provides resources such as carrier setup information, trucking compliance guidance, calculators, trucking terms, and articles. Its services are intended to make freight discovery and booking faster and easier.
Company type
Privately Held
Year founded
2019
Company size
51-200 employees
How do I download the TrueNorth logo?
The TrueNorth logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are TrueNorth's brand colors?
The TrueNorth color palette uses the hex codes #7C25FF, #FFFFFF and #131C7A.
The TrueNorth name, logos and brand assets are trademarks of TrueNorth and its affiliates. Brandfetch isn't affiliated with or endorsed by TrueNorth. Their use is subject to TrueNorth's brand guidelines.
