True Price
@trueprice.org
True Price True Price is a movement of consumers, businesses, and institutions that take action in incorporating environmental and social costs in prices
True Price's Company Logos
True Price's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#17719C
Matisse
23, 113, 156
199, 74, 35
85, 28, 0, 39
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#002338
Daintree
0, 35, 56
203, 100, 11
100, 38, 0, 78
About True Price
True Price is a movement that aims to enable a sustainable global economy by incorporating environmental and social costs into product prices. They bring together consumers, businesses, and institutions who are committed to this mission. A True Price is the market price of a product plus its social and environmental costs.
True Pricing is being implemented by a growing number of farmers, producers, shops, wholesalers, cafes, restaurants, and supermarkets. In fact, they have recently opened the world's first True Price Store and supermarket, where consumers can see and pay the true price of products. True Price also works towards creating an open-source Global True Price Standard through the True Price Foundation.
They collaborate with companies such as Albert Heijn, Bocca Coffee, Vermaat canteens, ISS & IenW to showcase and charge the True Price of their products. Consumers can make more sustainable choices by considering the true price, and organizations can contribute to sustainability by calculating and improving the true price of their products. Stay updated with True Price's latest advancements and sustainability insights by subscribing to their newsletter
Company type
Privately Held
Year founded
2012
Company size
11-50 employees
