TrueRights is a rights ownership company providing an end-to-end platform for talent, agencies, advertisers and AI companies to manage digital identity and intellectual property. Its system brings together rights registration, valuation, dealmaking, licensing, monitoring, enforcement and payments, replacing fragmented processes with one connected platform.

TalentRights lets individuals and agencies record identity, likeness, voice, content and usage preferences, then share approved rights through profiles and consent checks. TrueRates provides pricing for image, likeness and content use across channels, territories and exclusivity terms. Detection tools monitor for unauthorised use, deepfakes, voice clones and out-of-scope deals, with options to support takedowns and revenue recovery. AI Copyright checks generated media against registered rights and licensed intellectual property, while watermarking attaches verifiable ownership and permissions to assets. Creative Studio supports shared content review and approval workflows, keeping rights and payments connected to each asset.

Advertisers can license content and manage campaign rights and provenance, while AI platforms can verify permissions. TrueRights aims to help creators protect, control and earn from their work and identity.