TruInnovations.ai

TruInnovations is a technology and ecommerce-focused company that aims to make pricing more transparent and give consumers better information about the products they buy. Its approach centers on analyzing product components, specifications, and costs so shoppers can assess whether a price represents fair value. The company says it prioritizes individual data privacy and seeks to give users control while making publicly available information easier to understand.

Its flagship product, TruPrice, provides value and pricing insights, supported by a Chrome extension that helps shoppers access information while browsing. TextTru offers AI assistance through text messaging, while TruPrice IT is a developing line of transparently sourced and priced components. Other offerings include ITTC, an enterprise technology management and resale platform, and Mainstreet Prime, an ecommerce service. TruInnovations also develops KrateLyfe, a loyalty-points exchange; TruNeighbor, a vote-driven HOA management tool; GamerBets, a gaming-focused betting platform; and Professor Brainstorm, a collectible card game designed to encourage spelling and learning.