Trương San

Đỗ Trương San San, also known as San Trương, is the founder and CEO of SAN SAN Group, a Vietnamese business ecosystem focused on entrepreneurship, management, sales, marketing, human resources, and education. She began her business journey in 2012 with a photography studio, initially handling nearly every role herself. After the studio’s Facebook page disappeared in 2015, she shifted her focus toward documenting processes and building a business that could operate through systems and teams.

The website says SAN SAN Group has grown to include six companies, 18 brands, and a team of around 200 people, with businesses spanning media, fashion, food and beverage, cosmetics, and interior design. Through SanSan Academy and MAP Boss Club, San Trương provides learning and community opportunities for business owners. Her programs include SEE THE LIGHT, MAP CAMP, IMS – Internet Marketing Systems, Vị Thế Lãnh Đạo, Sát Thủ Bán Hàng, and Thấu Hiểu Nhân Tâm, covering personal direction, strategy, marketing, leadership, sales, and understanding people