Trust Alliance New Zealand (TANZ) is a non-profit industry consortium that aims to empower farmers and growers in the primary sector through the use of trusted data networks. TANZ provides tools and protocols to facilitate easy data capture, protection, and permissioned sharing. By embracing a decentralized approach, TANZ enables farmers to have control over their own data using decentralized digital identities, verifiable credentials, and digital wallets.

TANZ advocates for self-sovereign identity and aims to move the food and fiber industry from selling based on brand promise to brand proof. They want to enable farmers to showcase digital proofs of sustainable farming practices, which can help ensure and increase international market access and unlock better financial opportunities. TANZ is owned and governed by its members, offering a fair and inclusive model for all participants.

TANZ supports more New Zealand farmers and growers in meeting compliance by reducing data duplication and facilitating trusted data sharing. Their trusted digital framework ensures secure data sharing while allowing farmers and growers to maintain control and protect their data. With the help of TANZ, farmers can focus on sustainable outcomes and contribute to a more resilient and efficient agricultural sector