TruStay

TruStay is a short-term rental property management company that partners with owners to improve rental performance and guest experiences. Operating across the United States, it serves properties in Utah, Colorado, Idaho, Texas, and Arizona, among other listed locations. TruStay’s performance-based fee model ranges from 17% to 23%, depending on whether the property meets, misses, or exceeds its agreed goals. The company says this shared-risk approach ties its compensation to owner outcomes.

Its full-service management covers guest communications, cleaning, maintenance, pricing strategy, marketing, and guest experience management. TruStay also provides personalized guest experiences designed to encourage satisfaction and repeat bookings. To begin, the team reviews a property using industry-leading analytics, then prepares a tailored performance projection. That projection becomes a goal for which TruStay holds itself accountable. The company reviews performance every three months, adjusting payments if necessary and identifying ways to optimize results. Annually, it resets projections based on the previous 12 months and may recommend upgrades or improvements.